Local Florist’s Passion For Beauty Spans a Lifetime
Keeping an Eye on the Bottom Line
“Typical florist flowers” like carnations, daisies and mums are losing popularity with modern brides, Theresa says. Of course, premium flowers can cost much more than people realize, so The BouqYard began offering BouqYard DIRECT for more budget-conscious clients.
“We understand everyone has a budget, so this is like getting the Vera Wang gown at a much cheaper price,” Theresa says. Through BouqYard DIRECT, brides receive premium flowers like hydrangeas, ranunculus and peonies at a lower cost because Theresa and her team design all of the floral elements ahead of time and deliver them on the day of the event.
“Because I don’t have to be present, or have staff there, it’s taking off and brides are loving it because they still get that ‘wow factor,’ but it’s still affordable,” she says.
The best part about Theresa’s job, she says, is the feeling she gets when she presents the bride with her bouquet for the first time. “She hugs me and says I took her vision and made exactly what she wanted and that feels wonderful,” she says. The day after a wedding, Theresa will usually receive a text or email from the bride, thanking her for being part of their day.
“How can you not feel good about that? I love what I do, I don’t know what I would do if I wasn’t playing with flowers,” she says.